AMHERST, Mass.-Rug supplier AMS Imports has launched its Pinterest page, organizing its profile to include such virtual pinboards as “For the Home,” “High Point Market October 2012” and “Area Rug Expertise.” The pins offer consumers, designers and retailers to see the company’s products, as well as posts of industry news and designs from designers and publications, the company said.
“Social media is one of the most effective ways to interact with customers,” said Anne Schewe, president, AMS Imports. “Pinterest offers an additional, but unique, opportunity for our company to interact with designers and customers.” The company offers rugs, tapestries, pillows and other textiles from such countries as Egypt, Peru, Jordan, Columbia, India, Sweden, Uzbekistan and the U.S.