HIGH POINT, N.C.-Protect-A-Bed has allied with Therapedic International in a joint showroom for next week’s High Point Market.
The two companies will be co-located in a 5,000 square-foot space in room M-607 of the International Home Furnishings Center, which Therapedic first occupied for the April High Point Market. It features the two companies’ product lineups in separate areas, with Therapedic’s portion measuring 4,000 square feet and Protect-A-Bed occupying the rest of the space.
The two companies said the space will give them an opportunity to reach a shared target market during next week’s show. Along with product displays, the showroom includes private meeting rooms, two lounge areas and refreshments.
At previous High Point shows, Protect-A-Bed’s show space was in the Plaza Suites building. James Bell, Protect-A-Bed’s CEO, said, “Our new space is nearly three times the size of the previous location and big enough to showcase our popular merchandising display units and interactive racks.”
Gerry Borreggine, president and CEO of Therapedic, said, “The new showroom allows us to showcase our products better in a stronger environment to existing clients and prospects.”