TORONTO-Ganz has acquired gift and home décor maker Midwest-CBK from MVP Group International, MVP Group said.
MVP Group will retain the Colonial Candle, Everybody’s Ayurveda, Genuine Monkeez & Friends, Monkeez Makes a Difference and Goofballz brands, and the Union City, Tenn. distribution facility and staff.
The Midwest-CBK product line and the aforementioned MVP Group International brands will continue to be available through the Midwest-CBK sales team.
“This acquisition unites two renowned and highly respected market leaders, combining the strengths of both companies with best-in-class people, products, service and support for independent retailers,” said Howard Ganz, president of Ganz.
Midwest’s and Ganz’s combined product development and sales teams will continue to operate independently, according to Ganz. “This strategy brings many benefits and opportunities to retailers through an unmatched selection of holiday, gift and home décor products, innovation in products and programs, depth of design and outstanding sales and support teams, backed by a company with the combined resources of Midwest-CBK and Ganz.”
“Midwest-CBK is a perfect addition to the Ganz family of brands, a company with a similar heritage, strong values, experience, vision and focus,” said Scott Wehrs, president of Midwest-CBK. “By combining forces, both Midwest-CBK and Ganz will continue to grow and provide the industry with exceptional new product design and development, and outstanding service.”