NEW YORK-Martha Stewart Living Omnimedia (MSLO) has named Patricia DiPette senior vice president of licensing.
DiPette has assumed responsibility for developing and negotiating new domestic merchandising opportunities for MSLO. She reports to Ann Bukawyn, executive vice president of global licensing.
Before joining MSLO, DiPette was vice president of licensing for Elie Tahari Ltd. Her career also includes licensing and marketing positions with Perry Ellis and Liz Claiborne, and she has worked with brands such as Laundry by Shelli Segal, Lucky Brand Jeans and Sigrid Olsen.