NEW YORK–WSL/Strategic Retail, a firm that studies shopper behavior and retail trends, has expanded its executive team and expertise with the appointment of Peter Muratore as vice president and Cynthia Walsh as vice president of consulting services.
“These appointments reflect a strategic expansion of the WSL executive team, furthering our mission to provide clients with actionable strategies to maximize shopper engagement,” said Wendy Liebmann, CEO of WSL/Strategic Retail. “Peter and Cynthia are the perfect complement to our existing expertise and we are thrilled to welcome them to the company.”
Muratore brings more than 20 years of shopper insight solutions and consulting expertise across the Food & Beverage, Health, Beauty and Consumer Packaged Goods sectors. His background includes executive roles in shopper marketing at Diageo NA, Cadbury Schweppes Beverages, Bristol-Meyers Squibb and Beiersdorf USA, where he translated best-in-class shopper insights and market intelligence into customized retail marketing strategies and brand support. In his new role as vice president, Muratore will be responsible for business development and the expansion of WSL’s strategic consulting services to influence actionable shopper strategies.
Walsh’s extensive experience includes roles at Time Inc., Grey Advertising, and Conde Nast, where she spearheaded multiple landmark research initiatives for Self magazine. At WSL, Walsh will lead consulting initiatives that define the right strategy for clients to ensure their successful collaboration with retailers and greatest impact on shoppers.
Both Muratore and Walsh will report to Liebmann and President Candace Corlett.
In addition, WSL/Strategic Retail has named Desirée Phillips director of market research. Phillips brings an extensive background in research from previous positions held at Ogilvy Public Relations Worldwide, Lightspeed Research, Reader’s Digest Association and Insights Express. She will lead WSL’s trend research practice, which alerts clients to where shoppers are going next and what they need to do to succeed in the ever-changing shopping landscape.