RICHMOND, Va.–Carpenter and SleepBetter.org, the company’s sleep-information website, have rejoined forces with pop singer Jewel on a new campaign promoting better sleep.
Under this new partnership, Jewel will provide sleep tips for new mothers after consulting with Dr. Shives, SleepBetter.org’s sleep specialist. This past summer, Jewel gave birth to her son, Kase, and released an album, “The Merry Gores Round,” which includes songs for both children and adults.
The sleep tips and information about the new album will be offered on the website, and will be promoted on the site’s and Jewel’s social-media platforms.