Lifetime Brands has launched Ideate, a web-based application that allows retailers to customize a private label kitchenware line that will, according to Lifetime, cut months off the design process, save time and reduce costs. The program also simultaneously streamlines and coordinates packaging and point-of-sale displays.
Ideate offers more than 300,000 design combinations for handled and non-handled kitchen tools and gadgets, enabling buyers to build exclusive kitchenware. The program takes into consideration such elements such as comfort, durability, style and performance. The program also details the cost and design process so good-better-best price point programs can be created.
“As the industry leader for kitchenware products, private label product design is an important part of our corporate focus,” said Dan Siegel, executive vice president. “The development of Ideate is a major breakthrough in private label programming. In the same way a car can be customized by personalizing details, so can a line of kitchen tools and gadgets. From the curves of the handles to the colors, materials and finishes, our designers can work with a customer to quickly bring to life hundreds of thousands of design options to create an exclusive private label program. Ideate reduces design and engineering time by 50 percent, which is a tremendous feat that takes private label kitchenware development to the next level.”