Attendees to Tendence, scheduled for Aug. 26 to 30, 2011, in Frankfurt, Germany, will not only see worldwide trends and products in home furnishings, but also new show features, such as the debut of a new Home&Trend Award, as well as special focuses on Austria and Africa. More than a month before the show opened, show organizer Messe Frankfurt announced that Tendence was already fully booked up, with 2,100 international exhibitors registered for the show.
Divided into Giving and Living, Tendence offers retailers products in such categories as furniture and furnishings, decorations, home accessories, home and household textiles, florists’ requisites, festive decorations, gifts and jewelry in nine exhibition halls. Among the renowned companies exhibiting will be Alessi, Kare Design, Koziol, Lambert, Reisenthel and Stelton.
This year, Austria is Tendence’s partner country for the first time. Frankfurt Fair and Exhibition Centre’s Galleria 1 will be the focal point for demonstrations, presentations and performances, including folk-dancing courses and Austrian cheese, cake and beer tastings. In addition, nine exhibitors who took part in the fair’s Talents last year will present their jewelry, accessories and home design in the Austria area.
In the Interiors & Decoration section of Hall 9.0, Tendence will have a debut exhibition of its new Home&Trend Award, an independent focus from LifeCare Initiative, which seeks to promote product quality, innovation and design to bring about improvement in quality of life. The awards will be presented in four categories: Bath & Wellness, Garden & Leisure, Furniture & Interior Decoration and Home Textiles & Decoration.
This Tendence will also offer the first Africa Chic joint presentation, as 24 companies from eight African countries will exhibit such products as home furnishings, accessories, jewelry, textiles and small pieces of furniture. It will be found in Hall 8.0 in the heart of the Interiors & Decoration section.
Both Loft, the area that focuses on high-end design and trends, and Young & Trendy will show in Hall 11.1 this year. In the Talents section, found in Galleria 0, 14 students, university graduates and young designers will show their home furnishings designs to attendees.
In Hall 9.2, there will also be a preview of the exhibition Materials Revisited – 10th Triennial for Design and Content, which will be held in Frankfurt am Main’s Museum for Applied Art and which spotlights the creative use of materials as the basis or a source of inspiration in home furnishings and fashion.
To help navigate the halls during the show, there is a Tendence app for the iPhone, which includes exhibitor listings as well as other info.—Andrea Lillo