CHICAGO-Trade Associates Group has appointed Erica Friedman to direct and manage tag product development, working closely with the tag design and sourcing teams.
Friedman is an experienced veteran in the tabletop, gift and home décor industries, and as principal of Erica Friedman Design did product development work for “guild” brands such as Waterford Wedgwood, Macy’s, Dansk, Ralph Lauren and Sasaki among many others the company said. Previously she designed for Lenox and Kosta Boda. Most recently she served as senior design director for Indigo Books & Music of Toronto.
“We are privileged to have an industry expert of Erica’s talent on our team,” said tag founder Norman Glassberg. “Her record developing successful products and collections speaks for itself.”
In addition to her professional experience, Ms. Friedman has been active in the community; she holds seats on the advisory boards of the Fashion Institute of Technology and the Lower East Side Girls Club, both of New York. Friedman studied art glass with Dale Chihuly and taught at the Parsons School of Design, New York; the Tyler School of Art, Philadelphia; and the Rhode Island School of Design, Providence. Her work has been displayed in exhibitions at galleries from coast to coast.
“I’m so happy to be given this opportunity at tag,” said Friedman. “And I’m truly honored to be with a company that so values design innovation in an open and very vigorous creative environment.”