NEW YORK - Ralph Lauren Home, a division of Polo Ralph Lauren Corporation, has signed an exclusive license agreement with Safavieh for a line of area rugs under both the Ralph Lauren Home and Lauren Ralph Lauren Home brands.
This new licensing affiliation, effective January 2011, will strengthen and grow the Ralph Lauren Home business in markets throughout North America, Europe, Asia, and the Middle East, according to a statement from Ralph Lauren Home.
The program will include handmade and machine made rugs in a full range of sizes and styles, and will be made in Safavieh’s exclusive manufacturing facilities. The first collection is scheduled for introduction at the Atlanta International Rug Market in January 2011.