NEW YORK–Crate & Barrel has launched its first store within a store in its SoHo location here, with the grand opening of the Marimekko Shop.
Crate & Barrel’s relationship with the Finnish design firm goes back decades, but the shop takes the partnership to a new level and expands into more Marimekko product categories. In addition to Marimekko textiles such as bedding and tablecloths already offered at Crate & Barrel, the new shop also features such items as jewelry, bibs and other baby products, totes, and raincoats. Some upholstered pieces and lighting items are also exclusive to the store.
While Marimekko fabric has been available in Crate & Barrel’s outlet stores previously, now it is sold here as well, a spokesperson said. Crate & Barrel employees trained as Marimekko specialists will help consumers in the new shop.
Next Spring, the Marimekko Shop will launch on Crate & Barrel’s Web site.