HIGH POINT, N.C.–Natuzzi Americas has expanded its brand management team with two new hires, adding a new, digital marketing position in order to provide more Web-based features for consumers.
Lisa Livingston is joining the company as assistant brand manager. She brings with her a decade of agency and corporate marketing experience, as well as a passion for marketing and branding. She reports to Robert Malko, vice president of brand management, and succeeds Amy Mock, who is leaving the company.
In her new role, Livingston will support senior management’s long-term strategy and marketing plans for the Natuzzi Editions and Italsofa brands, including brand strategy as it relates to trade merchandising, advertising and promotions. Additional responsibilities include the execution of marketing initiatives, while contributing to the brand’s profit, volume and market-share objectives.
Shannon Lloyd is joining Natuzzi Americas as digital marketing coordinator, a new position. Lloyd, who has worked as a freelance Internet and logo designer for the past ten years, reports to Livingston.