TARRYTOWN, N.Y.--Belgian-based cookware company GreenPan has opened its first major office in the U.S. here, as it prepares to increase both its sales and presence in North America and South America.
Industry veteran and former independent sales representative Rick Lapine has been appointed president of the division, which will serve as the sales, marketing and product development hub for the Americas. His team will be announced shortly, according to the company.
This follows the company’s recent opening of offices in Tokyo and London to better serve area markets through regional offices. Now three years old, GreenPan also has offices in Ghent, Belgium; Hong Kong; Prague, Czech Republic and Shenzhen, China.
In addition, the company recently relaunched its Web site. Improvements include the ability for consumers to contact their local. The company will also show new products and premium Thermolon coatings at the upcoming International Home + Housewares Show.
