ATLANTA–Simmons has debuted a new sweepstakes called “Tweet for Sleep,” in which the company has invited consumers to “tweet” about a bad night’s sleep.
Participants who send a Twitter message are automatically entered into the contest. The winner will receive a new Beautyrest Anniversary queen-size mattress valued at up to $2,000. A weekly winner will be chosen during the contest, which runs through April 30, and winners who buy a Simmons mattress during the sweepstakes will be reimbursed for the cost of their purchase, up to $2,000. To enter, consumers must tweet a message stating what they would do to get a good night’s sleep either on their personal Twitter accounts, or through the entry form on the sweepstakes’ Web site, contest.simmons.com.