HOLLYWOOD, Fla.–Pride Family Brands won the Design Excellence award for the cast aluminum category with the Sophia Collection’s formal dining chair at the recent International Casual Furniture Market.
“Even though we have been recognized for Design Excellence for previous products, this award is especially meaningful to our designers, our sales team, and our retailers due to the current business climate,” said Jamie Lowsky, chief executive officer of Pride Family Brands. “This award is not only recognition of a beautiful design in the Sophia Collection, but also of our company’s commitment to quality designed products when many within the industry are cutting back design emphasis and limiting introductions.”
The Sophia Collection features wide woven aluminum and a unique slender turned-style spindle leg and arm detail. The collection, which includes deep seating, formal and sling dining and motion seating, will be available in specialty retail stores for spring of 2010.
