VALLEJO, Calif.–With its 25th anniversary beginning this coming January, Circulon will roll out a national print advertising campaign that recounts the cookware’s history. Called the “first” campaign, the four-page insert will focus on Circulon’s initiatives, and then have a call to action for consumers to visit its Web site for a special promotional offer. Running in national epicurean, bridal, home design and women’s lifestyle magazines, the campaign will run from December 2009 to December 2010.
“We’re excited to reach this important milestone for Circulon, our first cookware brand, and one that remains a gold standard in hard-anodized non-stick cookware,” said Suzanne Murphy, vice president of marketing, Meyer Corp., U.S. “Our ad campaign serves as a refresher on why Circulon has been so successful and long standing.” Additionally, the launch of the ad campaign will help spark consumer demand for the brand’s newest and accessibly priced Circulon Contempo cookware collection.
Constructed of heavy gauge hard-anodized aluminum, Contempo features contemporary styling and Circulon’s signature Total non-stick food release system.