ROSEMONT, Ill.–Redefining dining is the theme of World Kitchen’s second design competition, which invites designers to submit concepts that “elevate the experience of serving, sharing and consuming food,” a statement said. Entries can be about a single product or an entire system, but must focus on the dining experience, be original and not previously honored in other competitions.
“How we eat, when we eat, what we eat, even where we eat, have all changed drastically in the past century,” said Craig Sampson, chief innovation officer. “We hope designers will take this theme as a challenge and investigate ways and means of enhancing today’s dining experience.”
Entries will be judged on opportunity identification and research, innovation, user experience, aesthetics, and manufacturability. Three top awards, worth $5,000 each, will be announced at the 2010 International Home & Housewares Show, March 14 to 16, and a representative from each winner will be invited to attend the ceremony at World Kitchen’s expense. If one of the winners is a student, then $1,000 will be given to the student’s faculty advisor.
Entries are due by 11 p.m. CST on January 6, 2010, and will only be accepted on line at whatsbubbling.net. The competition is part of World Kitchen’s What’s Bubbling? innovation project, and its first competition, for teakettle designs, was held earlier this year.
