ORLANDO, Fla.—Focusing on increasing store traffic, the average ticket and close rates, Carpet One Floor & Home’s semi-annual convention wrapped up last week here. More than 1,300 attendees, consisting of retailers, employees and vendors, attended.
“This summer’s convention is all about lowering costs, getting more sales, and helping our members understand how to market to the new customer that has evolved out of today’s economic reality,” said Eric Demaree, president.
“We want our members to know how to identify and market to customers and how to go get them and make a sale.”
The convention also focused on web-based strategies and online marketing plans designed to drive more customers to the company’s website and into members’ stores.
“At our last convention, we built a defensive game plan to help members survive in the economic downturn we are all facing,” said Scott Wheeler, chief operating officer. “This convention we are executing the offensive side of our game plan to drive more traffic, close more sales, and raise the average ticket of every customer.”
