NEW YORK–Royal Heritage Home has purchased the assets of Rainbow Linens, a marketer and distributor of bed-sheet sets.
Terms were not disclosed. Rainbow Linens’ product line includes high thread-count, single-ply sateen sets (800, 1,000 and 1,200 thread-count), flannel sheets, fleece sheets and specialty-size sheets for waterbeds and sofa beds. Bruce Tucker, founder and owner of Rainbow Linens, will remain with the company, as will key employees at the company’s facility in New Jersey.
Jeff Tauber, chief executive officer of Royal Heritage Home, said the acquisition will enable the company to increase its in-stock bed-sheet set program, providing “perfect synergies to Royal Heritage’s existing bed-sheet business.”
Tauber also said Royal Heritage will begin shipping Rainbow Linens products in early September.
