AUGUSTA, Ga.–Electrolux has joined with television host Kelly Ripa in an online effort to raise money for The Ovarian Cancer Research Fund during Valentine’s Day.
During the holiday, consumers can go on electroluxappliances.com and design and send a virtual cupcake to a friend, a family member or a loved one. For each virtual cupcake sent, Electrolux will donate $1 to the cancer fund, as part of the manufacturer’s commitment to raise $500,000 to help fight ovarian cancer. Each person who sends a cupcake will also be automatically entered for a chance to win a new Washer and Perfect Steam Dryer in red from Electrolux.
In addition, Electrolux is selling “Wear Your Heart on Your Sleeve” T-shirts, designed by Ripa, on the Web site. One hundred percent of the proceeds from the T-shirt sales will go to the fund.
Electrolux first partnered with Ripa, the co-host of the ABC Network’s “Regis and Kelly” show and a long-standing supporter of The Ovarian Cancer Research Fund, on events to benefit the fund last year.
