CLOSTER, N.J.–Jura-Capresso has unveiled a new logo for its Capresso line of coffee machines.
The logo is in a script “that leans forward to the future,” according to a statement from the company. It is meant to symbolize the Capresso brand’s “forward-thinking innovation” and “the performance, convenience and reliability for which Capresso is known,” the statement said.
The new logo will appear on all Capresso packaging for its coffeemakers, espresso machines, grinders and other kitchen electrics, and on all support materials for these products. In the statement, Jura-Capresso said it will maintain separate branding for the Capresso collection apart from the Jura-Capresso line of automatic coffee centers.
