BENTON HARBOR, Mich.–KitchenAid will offer a workshop for independent gourmet retailers at the International Home & Housewares Show in March.
Titled “Differentiating to Win With KitchenAid,” the workshop will consist of three one-hour sessions that will focus on how independent retailers can differentiate themselves through marketing, merchandising, and using their knowledge and service. Each of the workshops will outline key steps gourmet stores can take, and explain the products and services KitchenAid provides. Among the ideas that will be discussed are advertising, hosting culinary events and participating in promotions offered by vendors.
The seminars will be offered at various times during the show to make scheduling easier for those who wish to attend. The International Home & Housewares Show is scheduled for March 22 to 24 at McCormick Place in Chicago.