BLOOMINGTON, Ill.–Eureka has unveiled its redesigned Web site with features based on consumer input, according to a company statement.
The new site, eureka.com, has offerings based on research the company conducted with consumers who had visited the previous site. These include an expanded parts and accessories section; information on the company’s Dirt Alert program, which allows site visitors to sign up for reminders to change their vacuums’ bags, belts or filters; and the patented Vac-Care subscription program, which enables consumers to get Eureka replacement products delivered directly to their doors every six months, along with saving 10 percent off the products’ retail prices.
The new site debuted on Oct. 21. In a Eureka statement, Jackie Cooper, director of marketing and communications, said the aim of the new site “is to simplify navigation ... so that customers can get to the areas they are most interested in,” as well as drawing attention to new products and promotions.
