RICHMOND, Va.–Hamilton Beach has relaunched its Proctor Silex Web site with features to ease navigation, expanded content and a new look.
The new site, at proctorsilex.com, offers an enhanced shopping experience and a faster checkout process for consumers. Other features include a more comprehensive recipe section, cooking tips from the Proctor Silex test kitchen and downloadable product manuals.
According to a Hamilton Beach statement, the focus of the Web site’s redesign is “intuitive functionality” for easier shopping, “to better position proctorsilex.com to deliver on its position, ‘tested in our lab, proven in your home.’ ”
