NEW YORK–CHF Industries has formed a partnership with Alex, the toy company, on a line of bed and bath textiles for children.
The new collection will make its debut during New York Home Fashions Market, Sept. 15-19, at the CHF showroom at One Park Avenue here. A CHF statement described the design of the new line as “interactive,” helping to make children’s transition from bath time to bedtime easier. Alex is noted for producing toys that engage children in creative activity, and are offered in more than 4,000 retailers throughout the world, according to Joan Karron, CHF’s executive vice president.
The line will include all of the major components of bedding and bath, along with decorative accessories, the statement said.