NEW YORK–Showroom building 7 W New York has inaugurated its online market planning tool, Plan 7 W, to help retail buyers with their market-week activities.
The tool enables users to search showrooms, exhibitors and lines throughout the building; organize resources by category, location and company name; view special offers and incentives; save a personal list of companies; and print out a custom list, including a walking map and floor plans of the companies they want to visit.
To create Plan 7 W, 7 W New York partnered with Whereoware, a custom Web site designer. Buyers can access the tool by logging in to the building’s Web site, 7wnewyork.com. Buyers can visit the building for the New York Gift Week & Home Textiles Market week, which runs Aug. 15 to 21, and includes the One of a Kind Wholesale Show NYC, which runs Aug. 16 to 19.