WAYNE, N.J.–Babies “R” Us has forged an exclusive partnership with designer Amy Coe to offer an extensive collection of baby merchandise that includes modern infant furniture, colorful bedding sets, room decor, trendy diaper bags and whimsical gifts.
The Amy Coe Collection, which launched this month, is the largest product introduction by an exclusive designer in the company’s history. It debuts this month in more than 230 Babies “R” Us stores and online.
Coe is known for her contemporary, clean designs in bright colorful patterns. The line also includes colorful rugs and storage items.