NEW YORK–Town & Country Living will introduce a licensed collection of Royal Velvet kitchen textiles and table linens at the September New York Home Textiles Market.
The kitchen program includes a collection of terry towels in six solid and plaid colorways, with coordinating oven mitts and potholders. Table linens are sophisticated but casual and meet an “affordable luxury” price point. Three distinctively different collections all include table linens, runners, placemats, napkins and napkin rings. The collection will begin shipping for spring 2009.
“We are thrilled to be working with Iconix as part of the newly revitalized Royal Velvet brand,” said David Beyda, chairman of Town & Country Living, in a statement. “The Iconix team has done a great job of revitalizing the brand and reintroducing it to a new generation with a fresh new look. Our team worked closely with Iconix to develop Royal Velvet into not only a color authority but a distinctive lifestyle brand that will appeal to the consumer.”
Carolyn D’ Angelo, vice president of brand management home division, Iconix, said the addition of table linens and kitchen textiles is a “huge step” in developing a complete lifestyle brand.