NEW YORK–The appeal of Italian-made giftware and home furnishings will be discussed during a presentation tomorrow morning at showroom building 7 W New York, part of a lead-in to the International Contemporary Furniture Fair and the National Stationery Show.
Pam Danziger, president of Unity Marketing and author of “Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer,” will share insights from an exclusive study on the market for Italian-made items conducted for the Italian Trade Commission. Danziger will discuss findings from the survey regarding ways retailers can tap opportunities selling to a more affluent shopper who expects high quality, workmanship and style.
The 9 a.m. presentation follows an 8:30 a.m. breakfast. Attendance is free, but registration is required. Call (646) 778-3209.
