BENTONVILLE, Ark.–Market research firm NPD Group has launched its customized consumer tracking service for Wal-Mart and its Sam’s Club division, a collaborative effort between the retailers for vendors doing business with those chains.
The new consumer tracking service for the two chains is culled from NPD’s panel of over 3 million consumers who report what they purchased, where, for what price and more.
As Wal-Mart’s “preferred provider of consumer tracking data,” NPD has created the service based on Wal-Mart’s and Sam’s Club’s consumer segments, departmental structure and geographic trading areas. The service will offer Wal-Mart, Sam’s Club and their vendor partners an in-depth, cross-category view of what’s happening across all consumer segments of the marketplace, including home furnishings, and all consumer demographics, NPD said in a statement.
NPD’s consumer tracking service for Wal-Mart will offer information on consumer purchasing on home, including textiles, small appliances, home improvement, and lawn and garden.
It will also give Wal-Mart’s and Sam’s Club’s selected suppliers access to the only consumer data that reflects Wal-Mart’s department structure and geographies, as well as the Wal-Mart customer segments, NPD said.
