By Andrea Lillo
Not only will cookware in a range of materials from stainless steel to clay be seen in Las Vegas, but companies new to the industry will also launch at the show.
Other manufacturers will take this opportunity to add product to existing lines or highlight previously introduced products.
Ceramcor is one of the exhibitors new to the industry, and it offers ceramic-based cookware and bakeware. “We want to appeal to the upscale retailer,” said Rich Bergstrom, founder and owner, which is why it waited to launch at this show. In development for four years, the Xtrema line is the company’s first offering. The line is made of ceramic with a nano-glaze non-stick coating, allowing it to be used in the conventional, toaster and microwave oven, under the broiler and on the stove top or barbecue grill. It can also withstand temperatures up to 2,500˚ F — “you can melt steel in this vessel if you wanted to,” he said. And because of its far-infrared cooking technology, it cooks food from both the inside and outside at the same time, he said. “It’s a whole new way of cooking.”
Available in the fall, Xtrema has about 10 items in its line, and they include cookware, bakeware and tea kettles. Right now, because of its durability, the non-stick coating is black, though the company is experimenting with other colors, Bergstrom said. The tea kettles are currently available in other colors, however. Approximate retails include $69 for a tea kettle, $99 for a 10-inch skillet, $140 for a 5.5-quart stock pot, and $399 for a nine-piece set.
Terra Allegra Imports will debut in Las Vegas, showing The 1870 Collection by Piral, which is made from lead-free clay. With a non-stick, easy-cleaning crystalline glass-like finish, the cookware is available in deep red, earthy orange, rich umber, midnight blue and hunter green. Stove-top, oven, microwave and dishwasher safe, the line has suggested retail prices that start at less than $49.
Magefesa will show attendees its line of pressure cookers and stainless steel, hard-anodized aluminum, and enamel-on-steel cookware sets. Items include the 10-piece Vulcano hard-anodized set with 18/10 stainless steel lids and the 24-piece Olympus 18/10 stainless steel set.
