NEW YORK–Martha Stewart Living Omnimedia has reached a marketing agreement with TurboChef, focusing on the manufacturer’s speed-cook oven.
Under the terms of the agreement, celebrity chef Emeril Lagasse will endorse the speed-cook oven, and MSLO will create integrated marketing programs with TurboChef, some of which will feature Stewart. The Stewart organization recently acquired Lagasse’s media and merchandising business.
The TurboChef oven will be featured on Stewart’s nationally syndicated television series, and the oven will use Lagasse’s images on its marketing and promotional materials.
TurboChef’s high-performance ovens cook food up to 15 times faster than conventional methods, according to an MSLO statement. The oven uses the company’s trademarked and patented Airspeed Technology, in which heated air is circulated rapidly and evenly within the oven cavity.