WASHINGTON–Mama might come up short this year.
Consumers are planning on scaling back on the quantity of gifts they buy for Mother’s Day. According to NRF’s 2008 Mother’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers will spend about $138.63 this year, compared to $139.14 last year. Total consumer spending is expected to reach $15.8 billion for the holiday.
Of the 84.2 percent of consumers celebrating Mother’s Day, the majority will invest in one major gift for mom, instead of several smaller gifts.
Consumers are expected to spend about $1.2 billion on consumer electronics like digital cameras and digital photo frames and $696 million on housewares and gardening tools, the survey said.
Most shoppers will buy their Mother’s Day gifts at specialty stores, followed by discount stores and department stores.
