NEW YORK–Portico Home & Spa has joined forces with model Summer Rayne Oakes to develop a consumer- and brand-awareness campaign for the company’s line of environmentally friendly home furnishings.
The company’s products include home textiles, furniture and housewares. The campaign is designed to increase the availability of Portico products throughout the United States and Canada. It will include video clips, e-mail blasts, blogs, mail and print media featuring Oakes, and intends to educate consumers on the meaning of “green” products and how to live an eco-conscious lifestyle.
