SAN FRANCISCO–Former Sharper Images executives Bill Feroe, Tom Krysiak and Tristan Christianson have been named to positions with AbsolutelyNew, a new-product development company.
Feroe has become executive vice president of merchandising, reporting directly to Richard Donat, chief executive officer. Krysiak has been named senior vice president of operations and manufacturing, while Christianson has been appointed industrial designer. Both Krysiak and Christianson report to Feroe.
All of these are new positions for AbsolutelyNew. Feroe, Krysiak and Christianson are responsible for developing product lines to be marketed under the AbsolutelyNew brand name, which include housewares, personal-care and cleaning products among other categories. AbsolutelyNew is a firm that provides patent services to inventors, which also helps these inventors find licensing partners. Under this arrangement, the company will develop products sold under its own brand or through private-label deals.