STAMFORD, Conn.–Cuisinart will unveil a national television campaign for its Stand Mixer, which it introduced to the market last year.
The Stand-Mixer commercial will air on the Food Network, Home & Garden Television and other cable TV stations beginning on April 14, and will run through May 10. It will air again beginning in late October and run until Dec. 24. Other networks that will run the ad include The Learning Channel, Bravo, Fine Living, Discovery Home and The Style Channel.
The commercial features a mother and daughter using the Stand Mixer to prepare meals, thus positioning the product as means of turning home cooking into a culinary experience while demonstrating the Stand Mixer’s features. It is the latest feature in Cuisinart’s marketing campaign for the product, which also includes a dedicated Web site and national print ads in publications such as Bon Appétit and Gourmet.
Cuisinart has also developed customized Stand Mixer materials for the bridal market, which include a CD & Recipe Set pairing recipe ideas with Cuisinart products, registry cards highlighting key products and a bridal handbook that features product definitions for some of the basic functions of Cuisinart kitchen appliances.