NEW YORK–In celebration of Earth Week and National Park Week, Macy’s and the National Park Foundation have forged a new partnership to raise awareness and generate funds for parks across the country. The collaboration is part of Macy’s Turn Over A New Leaf campaign, which kicks off April 20 and runs through April 27. The awareness campaign “is designed to support, educate and inspire sustainability and eco-friendly practices in everyday life,” according to a Macy’s press statement.
In addition to special promotions, merchandise and in-store events, Macy’s will donate all of the proceeds from ticket sales for its national charity days, One Good Turn, to the National Park Foundation.
Macy’s will celebrate the launch of Turn Over a New Leaf on April 20 with eco-friendly merchandise, including a 100 percent natural cotton reusable tote bag. Customers can also find eco-friendly merchandise at Macy’s from leading vendors such as DKNY and Macy’s brands, including home programs from Style & Co. and the Haven by Hotel Collection.
Customers can also buy tickets for One Good Turn, a charity shopping event on April 26 and April 27 during which all proceeds benefit the National Park Foundation. By making a $5 donation at Macy’s stores or online at nationalparks.org, customers receive a One Good Turn ticket, a two-day in-store and online shopping pass that includes 10 percent off most home items.