GARDEN CITY, N.Y.–Lifetime Brands has appointed Jeffrey Berman to the newly established position of president, retail direct, where he will be responsible for the operations of the Internet and catalog segments of the company’s direct-to-consumer business.
“Jeff has been involved in the management and operation of successful direct response businesses, most recently at J&R Music and Computer World,” said Jeffrey Siegel, chairman, president and chief executive officer of Lifetime Brands. “His appointment reflects our focus on the Internet and catalog channels as the key growth drivers of Lifetime’s DTC business.”
At J&R, Berman served as general manager from 2001 to 2008. Before that, he was in executive management positions for various national apparel companies.
