NEW YORK–Wal-Mart is teaming up with designer Norma Kamali on an exclusive line of home and apparel products in a licensing agreement negotiated by Cherokee Inc.
This line would grant Wal-Mart its first designer home brand.
Kamali is known for her gray sweatshirt fleece sportswear collection from the 1980s, and parachute dresses and sleeping bag coats in the 1990s.
The line will bow at 350 stores this fall and is expected to reflect Kamali’s interest in wellness concepts.
“My life dream has been to promote self esteem for women and wellness for the entire family,” Kamali, president and designer of Norma Kamali Inc., said in a statement. “Now I have the opportunity with Wal-Mart to create products that combine my design experiences with great value and innovative ideas to fulfill this dream.”
Last year, Kamali opened the Wellness Cafe in her Manhattan boutique.
