STERLING, Va.–Fortessa has appointed Shu Feng Zhang to the new position of general manager, Asia, in the tableware company’s expanding international sales operations. Shu, who reports to Eric Hamberger, co-president and chief operating officer, will take on a multipart role at Fortessa, focused on building the company brand in China and, eventually, throughout Asia, according to Scott Hamberger, co-president and chief executive officer.
Shu was formerly sales manager at Libbey Inc.
“Shu will initiate a new role for us as GM/Asia, reflecting the continued importance that we place on international development, in general, and upon Asia, in particular,” said Scott Hamberger in a statement. “As first priority, Shu will oversee our sourcing operations in China, to maintain our record of hands-on management of factory relationships and to continue to ensure the Fortessa standard of excellence.”
In another key role, Shu will oversee the company production operations in China, “as we continue in the process of bringing a joint venture production facility online, the first of several prospective ventures,” Hamberger said. Shu also will oversee sales and marketing efforts in China and throughout Asia.