NEW YORK–Shelter magazines are joining forces with America Online and YouTube to provide digital home decorating and entertaining content.
America Online is partnering with Hearst Magazines Digital Media, CondeNet, This Old House and Real Simple magazines to provide digital content on home decorating, entertaining and green issues for its new home site, AOL Home.
With this partnership, Hearst Magazines will provide content from its properties, such as Housebeautiful.com, Countryliving.com and Goodhousekeeping.com, to AOL Home, for example.
Meanwhile, Hearst Magazines is collaborating with YouTube to develop branded channels with video content being syndicated from 15 of its print and online publications, such as how-to-cooking videos from Good Housekeeping magazine. Later on, Hearst’s other books, such as House Beautiful and Country Living, will participate in the program.