DES PLAINES, Ill.–United Feather & Down’s MicroMax lineup has been extended to include a line of bedding products with an enhanced version of the down alternative fiber called MicroMax 360 Fiber Tech.
MicroMax 360 Fiber Tech is produced using a new process that creates ball cluster fiber from traditional fiber fills. The ball clusters provide high lofts and enhanced recovery for a firmer feel, and retain a downlike texture and form fit.
The new fill is being offered in a line of United Feather products that includes bed pillows, comforters and blankets. United Feather introduced MicroMax, its trademarked down alternative, earlier this year as a replacement for PrimaLoft, the down alternative fiber produced by Albany International Corp., in the United Feather product lineup.
PrimaLoft-filled bed products are still offered by Downlite, the bedding manufacturer based in Mason, Ohio.
“We recognize that personal preference plays a huge role in how a consumer selects bedding,” said Brandon Palmer, co-president of United Feather.
The company is bringing the MicroMax 360 Fiber Tech line “to give consumers product that has a soft, luxurious contouring feeling with greater support and even better washability,” Palmer added.
Bob Hickman, United Feather’s senior vice president of sales and marketing, said the new line epitomizes the company’s commitment to high-quality down alternative offerings. “For United Feather & Down to categorize a fill as a down alternative, we measure the quality of the fiber for its ability to mimic a better-quality down comforter,” Hickman said.
“We do not consider products in the market which offer less expensive, lower thread-count, lower-quality fabric with stiff hand and a dense, coarse polyester fiber fill as down alternative,” he added.
Retail prices for the new line range from $129 to $229 for comforters and $29 to $39 for bed pillows. — David Gill
