NEW YORK–Michelle LaRovere has been appointed vice president of Croscill Home.
In this newly created position, LaRovere is responsible for working with the sales, product development, packaging and marketing functions to create the processes for getting Croscill’s merchandise to market. Her duties will bring her into contact with much of the Croscill organization, and will also focus on design, marketing, sales, sourcing and costing in both the bedding and window segments. She reports to Julie Brady, president of the company’s bedding and window divisions.
Before joining Croscill, LaRovere was senior vice president of sales at CN Burman, a lamp and shade manufacturer. She also served as national sales manager of Revman.