RESTON, Va.–Online spending during this year’s holiday season, from Nov. 1 to Dec. 27, reached nearly $28 billion, a 19 percent increase over the same period in 2006.
According to comScore, a Web monitoring firm, consumers who took to their computers for shopping on “Green Monday,” Dec. 10, spent $88 million, a 33 percent increase. Shoppers who did the same on the day after Thanksgiving, Nov. 23, known as “Black Friday,” spent $53 million, a growth of 22 percent.
Sales and discounts seemed to account for much of the growth, which was especially strong on the day after Christmas. Gian Fulgoni, comScore’s chairman, said this “would appear to indicate that consumers were willing, and able, to take advantage of the attractive late-season promotions and price discounts offered by retailers this year.”