NEW YORK-Yesterday’s opening of the New York Home Fashions Market produced some notable new products and events. Here is a quick sampling:
The Northwest debuted its Wildlandia brand of juvenile bedding, which includes an embedded augmented-reality application. This can be downloaded onto a tablet, an iPhone or an Android device, and contains games that can be played on those devices … HGTV star Monica Pedersen appeared at the Softline Home Fashions showroom at 230 Fifth Ave. Pedersen was promoting her line of window treatments licensed with Softline, branded under Monica Pedersen Make It Beautiful … My Pillow, which is at the Jeffco Fibers showroom at 230 Fifth Ave. this week, is showcasing its new mattress topper. The topper is designed with a surface that combines the company’s “phase change” technology with My Pillow’s exclusive open-cell poly foam, which provides temperature control for a more comfortable sleep.
In another celebrity appearance, author, actress and health advocate Marilu Henner was at Pacific Coast Feather’s showroom at 1071 Sixth Ave. Henner is partnering with Pacific Coast Feather to promote the company’s Spring Air line of utility bedding … Downlite displayed the first of its products it is manufacturing through its license with Pendleton Woolen Mills, which include a bed pillow, a comforter and a throw. The company is also spotlighting its Dream Naturally collection of products filled with a combination of down and wool … Croscill’s product lineup has more variety in constructions and detailed embellishments, as it strives to appeal to a wider age group. One of its new ensembles is Sabine (pictured here), a paisley design in black and midnight blue.
C&F Enterprises is introducing its first line of woven table linens. These include placemats, napkins, runners and kitchen towels … Revman is launching the first grouping of bed ensembles under its license with Wedgwood, the iconic tabletop brand. The grouping includes many designs drawn from Wedgwood tabletop collections. The company is also showing attention-getting offerings from designer Betsey Johnson.-David Gill