Headline News

Metropolitan Home Folds

NEW YORK-Metropolitan Home is the latest shelter magazine to close.

December will be Metropolitan Home’s last edition as it joins magazines Domino, House & Garden, Cottage Living, Home, O at Home, Country Home and Martha Stewart’s Blueprint, which have all closed in the last two years.

“We believe the best strategy in the upscale shelter segment is to boldly focus our resources and investment on Elle Decor, which is the ad-page leader within the U.S. market,” said Alain Lemarchand, chief executive officer of Hachette Filipacchi Media U.S. “Despite the downturn in ad pages that has affected all magazines, the Elle Decor brand has multiple opportunities for growth across all platforms.”

As a result of the closure, Elle Decor will become a part of the Elle Group led by Carol Smith, chief brand officer, Elle Group. Margaret Russell, editor in chief, of Elle Decor, and Barbara Friedmann, Brand Publisher of Elle Decor, will both report to Smith.

Metropolitan Home’s Editor in Chief Donna Warner and her staff will be leaving the company. Metropolitan Home along with Elle Decor has been a part of HFM U.S.’s Luxury Design Group headed by Chief Brand Officer Deborah Burns, who will remain with Hachette Filipacchi.

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