HOFFMAN ESTATES, Ill.–Mattresses under the Vera Wang by Serta collection will be featured on an upcoming episode of “The Celebrity Apprentice,” the latest Donald Trump television program.
The episode on which the mattresses will appear will air on Feb. 7 on NBC. According to a statement from Serta, more than 11 million viewers tuned into the first episode of the show, which aired on Jan. 3 and marked the debut of the seventh season of “The Apprentice.” Bob Sherman, Serta’s president, said, “This is a fantastic opportunity for our retailers to capitalize on our national exposure and drive their sales.”