ALEXANDRIA, Va.–The Better Sleep Council has established a campaign to improve sleep quality by linking sleep with physical performance of daily activities.
The campaign is geared toward persuading consumers to buy better mattresses to improve the quality of their sleep, by demonstrating that better sleep improves their performance at work and in other activities. The effort will include new partnerships between the council with research providers, an annual survey and press materials slated for Better Sleep Month, which occurs in May.