Trump Aligns with TPS for Mattress Line in Europe
NEW YORK-The Trump Organization has partnered with TPS S.A.S. for a collection of mattresses under the Trump Home brand, to be distributed in France, Belgium, Luxembourg, The Netherlands and Switzerland.
The line--which, according to a Trump statement, is being positioned as "affordable luxury"--will be priced to retail between approximately $4,440 and $5,230 for queen size. Coordinating headboards and bases will be available for about $905 and $817. It will be available at furniture and mattress specialty stores beginning in mid-May.
Cathy Hoffman Glosser, Trump's executive vice president of global licensing, said the collection is being targeted toward the "aspirational customer. Through the development of Trump properties around the world, we are now able to share the brand's attributes of luxury living and the highest quality standards with a whole new audience."
Meanwhile, Serta remains the exclusive licensee for the Trump Home mattress brand in the United States.