SSA to Present "Green" Marketing Seminar at Las Vegas Market
FRIANT, Calif.-"Making Green on 'Green,'" a seminar on marketing "green" bedding products, will be offered at the upcoming Las Vegas Market by the Specialty Sleep Association (SSA).
Leading the session will be Vicki Worden, president of Worden Associates and a consultant on marketing sustainable products. The seminar will focus on the use of accurate product claims about green mattresses to win over consumers who are conscientious about such claims. It will also explore best practices for promoting green products in ways that eliminate consumer confusion and solidify the purchase decision with documented claims.
Worden will also comment on limits on claims released by the Federal Trade Commission on Oct. 6, 2010. These guidelines, which deal with terms such as "natural," "organic" and "recyclable," and also address the use of product identifications and seals of approval by marketers, are expected to be released as final this year.
The seminar is scheduled for Jan. 31 from 11 a.m. to noon in the SSA showroom, room 1350 of building C at the World Market Center.